Slow, manual onboarding of counter salesmen and field advocates
Thriive / Sparklii
Trust. Earn. Engage.
THRIIVE is a unified advocacy and loyalty platform that onboards field reps via KYC, tracks advocacy performance, automates benefit transfers, and lets your teams earn and burn rewards, all in one place.
Thriive / SparkliiRoute-to-market intelligence
Field data
Connected workflows
Business decisions
50%
Reduction in CSM Onboarding Time
1Mn+
Monthly WhatsApp & SMS Sent
200+
Consumer Promo Campaigns Launched
20+
Clients on Campaign Platform
What the operating team needs to change.
No unified platform to earn and redeem loyalty points
Disconnected incentive and performance tracking across hierarchies
High cost of consumer and customer contact via traditional channels
Lack of direct benefit transfer automation for field teams
No visibility into advocacy program ROI or engagement metrics
One connected platform.
Built for the field.
Digital KYC Onboarding
Onboard counter salesmen and employees in minutes with Aadhaar/PAN-based KYC verification.
Advocacy Activity Tracking
Earn points for every qualifying advocacy action, tracked automatically against defined benchmarks.
Hierarchy Target Setting
Set, assign, and track targets across all hierarchy levels with real-time performance visibility.
Direct Benefit Transfer
Automated DBT for field reps and CSMs at 1.8%, significantly below market rate.
Earn & Burn Redemption
Redeem points against a curated voucher and reward catalogue on the same platform.
WhatsApp & SMS Campaigns
Reach consumers and customers at the lowest cost of contact via WhatsApp-first messaging flows.
Consumer Acquisition
- Promotional campaign-led acquisition
- QR code activation at point of sale
- Digital campaign participation flows
- Retail activation programs
Loyalty & Gratification
- Points-based loyalty systems
- Tiered reward programs
- Campaign participation incentives
- Vouchers, cashback & gift catalog
WhatsApp Engagement
- WhatsApp ordering & notifications
- Campaign participation via chat
- Customer support automation
- 1M+ monthly messages sent
Campaign Management
- Scratch & win promotions
- Retail & sampling campaigns
- Digital contests & limited-time offers
- Multi-channel deployment
AR / VR Campaigns
- AR-based promotional campaigns
- Interactive product experiences
- Digital engagement activations
- Increased brand recall & participation
Analytics & Insights
- Campaign participation tracking
- Reward redemption analytics
- Consumer behavior patterns
- Campaign ROI measurement
Built around field operations.
01
Earn & Burn on the same unified platform
02
No separate app for KYC, advocacy, or redemption
03
Direct Benefit Transfer at 1.8%, lowest in class
04
Customised retailer engagement programs included
05
Ready integrations with leading SFA/DMS platforms
06
Target setting and tracking across all hierarchy levels
07
WhatsApp-first communication, lowest cost of contact
How Thriive / Sparklii works.
Select a stage to explore the workflow.
Step 1 of 5
Quick KYC Onboarding
Counter salesmen and employees are onboarded digitally in minutes via streamlined KYC, reducing time by 50%.
Next: Advocacy Activity Tracking
Step 2 of 5
Advocacy Activity Tracking
Reps earn points for every advocacy activity performed, from product pushes to display compliance.
Next: Target Setting & Performance
Step 3 of 5
Target Setting & Performance
Targets are set and tracked across hierarchies in real time, giving leaders full visibility into rep performance.
Next: Direct Benefit Transfer
Step 4 of 5
Direct Benefit Transfer
Earnings are disbursed automatically via DBT against verified activity, no manual payout cycles.
Next: Earn & Burn Redemption
Step 5 of 5
Earn & Burn Redemption
Points are redeemed against a curated voucher catalogue, all on the same platform without switching apps.
Workflow complete
Results the team can track.
50%
Faster CSM Onboarding (vs. manual onboarding process)
1Mn+
Monthly Messages Sent (WhatsApp & SMS combined)
200+
Campaigns Launched (Consumer promo activations)
1.8%
DBT Commission Rate (vs. 2.5–3% competitors)
Where Thriive / Sparklii fits.
Counter Salesman Advocacy
Motivate and reward CSMs for pushing your products, maintaining displays, and driving secondary sales.
Employee Incentive Programs
Run performance-based incentive campaigns for field employees with automated payout and catalogue redemption.
Consumer Loyalty & Gratification
Engage end consumers through scratch-and-win, referral, and loyalty earn programs via WhatsApp and SMS.
WhatsApp Campaign Management
Drive consumer acquisition and retention through low-cost, high-reach WhatsApp ordering and messaging flows.
Gamification & Leaderboards
Build competitive engagement among distributors and field reps through live leaderboards and milestone rewards.
Mystery Audits & Sampling
Run structured mystery audits and product sampling campaigns with governance built into the execution layer.
Consumer Promotions
Run product promotions and brand campaigns with instant reward fulfillment.
Retail Activation
Engage retailers and field teams during product launches and trade events.
Loyalty Programs
Create ongoing consumer engagement through points and tiered reward systems.
Sampling Campaigns
Capture rich consumer data during product trials and sampling activations.
Mystery Audits
Track retail experience and compliance through audit-based campaign flows.
AR Experiences
Drive brand recall through immersive AR campaigns tied to real-world products.
Connected to your existing stack.
- 01
CRM Platforms
Customer data sync
- 02
WhatsApp Business API
Direct consumer messaging
- 03
ERP Systems
Reward & inventory sync
- 04
Retail Systems
POS and activation data
From discovery to deployment.
- 01
Discovery
Define campaign objectives, reward strategy, and consumer engagement goals.
- 02
Setup
Configure campaigns, rewards, WhatsApp flows, and communication channels.
- 03
Launch
Deploy campaigns across retail and digital channels with full tracking active.
- 04
Optimization
Use real-time analytics to improve participation rates, ROI, and retention.
Explore the connected stack.
iScan
iSCAN converts in-store shelf photographs into real-time compliance insights, automated corrective tasks, and executive-grade performance analytics, without replacing your existing SFA or DMS.
iAM
iAM helps brands track, validate, and manage assets deployed across distributors, retailers, and field locations through a centralized digital platform.
mCrew
mCREW digitizes onboarding, KYC, hierarchy management, and Direct Benefit Transfers for third-party manpower, eliminating ghost employees and revenue leakages before they hit your topline.