High cost to serve outlets with sales reps visiting only once every 10–15 days
eMitr
Digitize Your Retail Channel, Without Burning Capital.
eMitr is a cost-effective, co-created eB2B platform designed for FMCG brands that want sustainable retailer adoption, not vanity app installs. Built ground-up for the retailer, not the boardroom.
eMitrRoute-to-market intelligence
Field data
Connected workflows
Business decisions
50K+
Outlet Network Ready
1–2 days
Promotion Visibility Gap Solved
4 Phases
Structured Rollout Approach
2 Layers
Base + Modular Architecture
What the operating team needs to change.
Promotion awareness window as short as 1–2 days, schemes go unnoticed
Increasing cost of distribution squeezing overall channel ROI
Limited access to retailer credit stalling purchase cycles
Tough competition from B2C aggregators eroding traditional channel margins
Low adoption of eB2B even after 2–3 years of investment and rollout
One connected platform.
Built for the field.
Login & User Management
Retailer self-registration, credential-based access, role management, and secure authentication.
Deals & Categories
Dynamic product catalog, category-based browsing, backend-configured schemes, top brands, and best sellers.
Cart Management
Add/remove SKUs, quantity optimization, scheme visibility at checkout, and full order preview.
Order Processing & Returns
Order confirmation, backend DMS sync, returns initiation, and end-to-end order tracking.
Market Insights
Outlet-level analytics and performance data to guide distribution decisions.
Financial Services
Embedded credit and financing options to extend retailer purchasing capacity.
Loyalty Integration
Connect to THRIIVE or third-party loyalty platforms for earn-and-burn at the outlet level.
B2C Extension
Future-ready architecture that enables direct consumer ordering through the same platform.
Multi-User Logins
Multiple stakeholders per outlet, owner, counter staff, manager, with role-based access.
Merchandising Integration
Connect to iSCAN for shelf compliance and execution visibility at the outlet level.
How eMitr works.
Select a stage to explore the workflow.
Step 1 of 4
Discovery Workshop
Identify retailer behaviour, adoption barriers, and channel-specific gaps through structured stakeholder workshops.
Next: Controlled Rollout
Step 2 of 4
Controlled Rollout
Deploy base eB2B capabilities in select geographies to validate adoption, refine UX, and establish baseline metrics.
Next: Adoption Optimization
Step 3 of 4
Adoption Optimization
Apply incentivization nudges, usage analytics, and engagement mechanisms to drive active retailer participation.
Next: Scale & Expand
Step 4 of 4
Scale & Expand
Layer in financial services, loyalty modules, B2C extensions, and market insights as adoption matures.
Workflow complete
Results the team can track.
↓ Cost
Reduced Cost to Serve (Digital orders reduce rep dependency for low-value visits)
↑ Promo
Improved Scheme Visibility (Retailers get real-time promotion updates, not 1–2 day lag)
↑ Freq
Increased Order Frequency (Digital reorder enables shorter, more frequent purchase cycles)
↑ Sticky
Retailer Stickiness (Loyalty & engagement modules keep retailers active on platform)
Where eMitr fits.
50K+ Outlet Networks
FMCG brands managing large retailer bases who need scalable digital order infrastructure.
Struggling eB2B Adopters
Companies that have tried eB2B but seen low adoption, and need a retailer-first rebuild.
Capital-Conscious Brands
Mid-sized companies avoiding heavy tech investment who want lean, phased deployment.
Phased Rollout Seekers
Enterprises that want to start with core ordering and expand modularly as ROI proves out.
DMS-Integrated Operations
Brands with existing DMS/SFA who need eB2B as a bolt-on, not a replacement.
Omnichannel Builders
Organizations building toward a unified B2B + B2C channel architecture for the future.
Explore the connected stack.
iScan
iSCAN converts in-store shelf photographs into real-time compliance insights, automated corrective tasks, and executive-grade performance analytics, without replacing your existing SFA or DMS.
iAM
iAM helps brands track, validate, and manage assets deployed across distributors, retailers, and field locations through a centralized digital platform.
mCrew
mCREW digitizes onboarding, KYC, hierarchy management, and Direct Benefit Transfers for third-party manpower, eliminating ghost employees and revenue leakages before they hit your topline.