Limited visibility into where field assets are actually located
iAM
Complete Visibility Over Your Field Assets.
iAM helps brands track, validate, and manage assets deployed across distributors, retailers, and field locations through a centralized digital platform.
iAMRoute-to-market intelligence
Field data
Connected workflows
Business decisions
360°
Asset Lifecycle Coverage
25%
Sales Rep Time Saved
15%
Chiller Availability Gain
GPS
Real-Time Asset Tracking
What the operating team needs to change.
Missing or misplaced refrigerators, coolers, and display units
Manual asset verification causing daily rep time waste
Inefficient field audits with no exception-based monitoring
Poor asset utilization, assets deployed but not actively tracked
No asset performance insights to guide deployment strategy
One connected platform.
Built for the field.
Asset Validation & Verification
- Asset identification and confirmation
- Location verification at outlet level
- Retail outlet mapping
- Validation audit workflows
GPS-Based Asset Tracking
- Real-time asset location tracking
- Field asset mapping and visualization
- Exception alerts for anomalies
- Move from daily checks to exception visits
Asset Requisition & Transfer
- Digital new asset request workflows
- Controlled transfer between locations
- Approval-based asset allocation
- Full asset lifecycle tracking
Asset Inventory Management
- Visibility across CFAs and vendors
- Distribution point asset accounting
- Retail outlet inventory dashboards
- Accurate asset universe mapping
Digital Contracts & Documentation
- Digital asset placement agreements
- E-signatures on outlet contracts
- Compliant documentation management
- Audit-ready asset records
Asset Performance Analytics
- Asset utilization measurement
- Asset throughput tracking
- Deployment efficiency scoring
- ROI insights per asset category
Built around field operations.
01
Complete 360° asset lifecycle visibility
02
GPS-based tracking, exception monitoring not daily checks
03
25% reduction in sales rep time spent on asset audits
04
15% improvement in chiller availability
05
Digital contracts and documentation at outlet level
06
Scalable across CFAs, distributors, and retail outlets
07
Integrated with SFA, ERP, and inventory platforms
How iAM works.
Select a stage to explore the workflow.
Step 1 of 6
Register Asset in Platform
Every asset is catalogued digitally, category, serial number, assigned location, and responsible owner.
Next: Deploy to Distributor or Outlet
Step 2 of 6
Deploy to Distributor or Outlet
Assets are allocated through approval-based digital workflows with full chain-of-custody tracking.
Next: Validate Asset Placement
Step 3 of 6
Validate Asset Placement
Field teams verify placement via mobile, confirming the asset is active, correctly located, and in use.
Next: Track via GPS
Step 4 of 6
Track via GPS
GPS-based tracking provides location visibility and triggers exception alerts if assets move unexpectedly.
Next: Monitor Performance & Usage
Step 5 of 6
Monitor Performance & Usage
Analytics dashboards surface utilization, throughput, and deployment efficiency, per asset, per outlet.
Next: Transfer or Retire
Step 6 of 6
Transfer or Retire
Controlled transfer workflows reallocate underperforming assets, or retire them with documented exit records.
Workflow complete
Results the team can track.
360°
Asset Universe Visibility (Complete restatement of all deployed field assets)
25%
Sales Rep Time Saved (Exception-based visits replace daily manual checks)
15%
Chiller Availability Gain (Improved active asset utilization at outlet level)
↓ Loss
Reduced Asset Leakage (Verified placement and GPS tracking prevent misplacement)
Where iAM fits.
FMCG Brands
Managing thousands of coolers, fridges, and display units across large retail networks.
Beverage Companies
Chiller and cooler fleets deployed across distributors and outlets needing real-time availability tracking.
Consumer Electronics
Demo units and display assets at retail requiring placement verification and contract management.
Retail Chains
Branded display and merchandising assets deployed across store networks with complex transfer needs.
Industrial Distribution
Equipment and machinery assets distributed across B2B channels needing lifecycle governance.
Asset-Heavy FMCG
Brands investing heavily in field assets who need ROI visibility and deployment optimization.
Connected to your existing stack.
- 01
SFA Platforms
Field sales activity sync
- 02
ERP Systems
Asset inventory and accounting
- 03
Distributor Systems
Allocation and transfer sync
- 04
Analytics Platforms
Performance and ROI data
From discovery to deployment.
- 01
Discovery
Map asset universe, identify tracking gaps, and define asset categories and verification rules.
- 02
Platform Setup
Configure asset workflows, GPS tracking, approval chains, and integration connectors.
- 03
Deployment
Roll out across selected geographies with field team training and asset registration.
- 04
Optimization
Use performance analytics to improve asset utilization, governance, and ROI.
Explore the connected stack.
iScan
iSCAN converts in-store shelf photographs into real-time compliance insights, automated corrective tasks, and executive-grade performance analytics, without replacing your existing SFA or DMS.
mCrew
mCREW digitizes onboarding, KYC, hierarchy management, and Direct Benefit Transfers for third-party manpower, eliminating ghost employees and revenue leakages before they hit your topline.
DB360 / Partner 360
DB360 helps FMCG brands scout, onboard, engage, and manage distributors through a fully digital lifecycle platform, from first contact to final settlement.